SUCCESS STORIES
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If you're considering running direct mail to support your business, your main goal is likely to increase overall foot traffic to your storefront, and in order to do so, you want to reach as large of a crowd in and around your city as possible.
However, many direct mail vendors claim to give you an effective way of reaching your client base but leave you either providing the list yourself, or sourcing direct mail lists from dubious sources. However, carefully crafted direct mail can be incredibly effective: