Marketing Digest


National Event Tie-Ins:
June 5th National Donut Day
June 6th National Eyewear Day
June 9th Call Your Doctor Day
June 10th National Eggroll Day
June 18th International Sushi Day
June 21st Father’s Day
June 21st International Yoga Day
June 28th National Insurance Awareness Day
June 30th National Social Media Day
June National Zoo and Aquarium Month
June National Great Outdoors and National Camping Month

Tutoring/Exam PrepWorking ahead for the next school year
Educational Toys and SuppliesPreparing classrooms, teachers and students for the new school year
Hair Salon/BarbershopKids cuts for vacation and back to school
Optical/Eye DoctorBack to school eye exams
Sports Training/ClinicsBack to school training camps and sports prep
Amusement Parks and Family FunOutdoor summertime activities
Hardware StoresDIY summer project needs, outdoor grills and accessories
Pest Control/ExterminationRid homes and yards of pesky summertime bugs
Sporting EventsLocal summer minor league baseball

Who Now? Why Now?
Auto Service/Body Shop Getting cars prepped for summer vacation driving
Bike Shops Summer maintenance and rentals
Book Stores Summer reading, events for kids

Salesforce Email Content Suggestions for June Selling

CCO – Redline Your FunOmeter; 4003 Clipper Magazine version; 4006 Local Flavor version
On-PAGE – Affordable Marketing Is A Thing Of Beauty; 2186 Clipper Magazine version; 2187 Local Flavor version
Fresher Than A New Pack Of Crayons; 2304 Clipper Magazine version; 2305 Local Flavor version
OPP – Meet Your New Best Friend; 5136 Clipper Magazine version; 5139 Local Flavor version
Co-Op – Like Sunscreen, Co-Op Cash Is Best Used Early And Often; 6030 Clipper Magazine version; 6031 Local Flavor Version

*Contact your MSA for the code for your brand’s version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Tutoring and Exam Prep

  • Evening and weekend classes
  • GED prep
  • Free assessment
  • Specialty subjects – STEM, foreign languages

Educational Toys and Supplies

  • Online and catalog shopping
  • Frequent buyer club
  • Textbooks
  • Games and activities

Hair Salon/Barbershop

  • Color correction
  • Walk-ins accepted
  • Wedding parties
  • Beard trims and shaves

Optical/Eye Doctor

  • Sports eyewear
  • Repair service
  • LASIK
  • Computer screen lenses

Sports Training/Clinics

  • Private or group lessons
  • Evening and weekend classes
  • Assessments and testing
  • Multiple child discounts

Amusement Parks and Family Fun

  • Event space rental
  • App with park map
  • RV camping

Hardware Stores

  • Free delivery
  • Equipment rentals and sales
  • Pet supplies
  • Project classes

Pest Control/Extermination

  • Emergency services
  • Contracted service plans
  • Free estimates/inspections

Sporting Events

  • Free parking
  • Food trucks
  • Giveaways
  • Kid’s play area

Co-Op Promotion Opportunities

Company Product Expires
Emerson Air Comfort Products Humidifiers, ceiling fans 9/30/2020
Weber-Stephen Products Grills, smokers 9/30/2020
Marvin Windows & Doors Window, doors, patio doors 10/31/2020
New Sunshine, LLC Tanning products (Australian Gold, Designer Skin) 10/31/2020
John Deere Lawnmowers, tractors, utility vehicles 10/31/2020

National Event Tie-Ins:
May 2nd National Life Insurance Day
May 2nd Free Comic Book Day
May 5th National Hoagie Day
May 5th Cinco de Mayo
May 9th National Miniature Golf Day
May 10th Mother’s Day
May 13th National Apple Pie Day
May 15th National Pizza Party Day
May 22nd National Craft Distillery Day
May 25th Memorial Day
May 25th National Wine Day
May 27th National Senior Health & Fitness Day
May 28th National Hamburger Day
May National Barbecue Month
May National Hamburger Month

Butchers and Meat ShopsSummer grillingCasual DiningFather’s Day dinner plans and gift certificatesChurch and Fellowship ServicesVBS registration, summer youth group programsMoving and Self-StoragePeak moving season in summerTanning SalonsGet ready for summer with tanning package promos

Who Now? Why Now?
Auto Service/Body Shop Getting cars prepped for summer vacation driving
Bike Shops Summer maintenance and rentals
Book Stores Summer reading, events for kids

Salesforce Email Content Suggestions for May Selling

CCO – Like Sunscreen; 4047 Clipper Magazine version – 4048 Local Flavor version; Crisp, Fresh Marketing That’s Affordable; 4040 Clipper Magazine version; 4041 Local Flavor version
On-PAGE – A Lack Of Diners Is Eating Away At Your Profits; 2098 Clipper Magazine version – 2102 Local Flavor version
OPP New Mover – They’re New In Town. How Are They Going To Discover You?; 5106 Clipper Magazine version – 5113 Local Flavor version
OPP – Stand Out With Sparkling Advertising; 5079 Clipper Magazine version – 5080 Local Flavor Version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Auto Service/Body Shop

  • Weekend hours
  • Free loaner car or courtesy shuttle
  • Factory authorized technicians
  • Motorcycle maintenance

Bicycle Shops

  • Restoration
  • Trade-ins accepted
  • Rentals
  • Events and classes

Book Stores

  • Author readings and events
  • Rare/out-of-print books
  • Vinyl/music section
  • Comic book section

Butchers and Meat Shops

  • Kosher meats available
  • Local/farm raised
  • Deer/hunting services
  • House made jerky

Church and Fellowship Services

  • Nursery available
  • Family counseling
  • Contemporary music/services
  • Evening services

Casual Dining

  • Loyalty program
  • Curbside takeout
  • Local craft beers and liquors

Moving and Self-Storage

  • 24-hour monitoring/secure facility
  • Temperature control
  • Boxes and moving supplies
  • RV storage

Tanning Salons

  • Loyalty program
  • Package deals
  • Walk-ins welcome

Co-Op Promotion Opportunities

Company Product Expires
Yamaha Marine Outboard motors 7/31/2020
Cenex Gas stations 8/31/2020
Hobie Cat Kayaks, surfboards, paddle boards 8/31/2020
Seaside Casual Outdoor patio furniture 8/31/2020
Baquacil Pool & Spa Products Pool and spa chemicals 9/30/2020

National Event Tie-Ins:
April 1st April Fool’s Day
April 2nd National Burrito Day
April 5th National Deep-Dish Pizza Day
April 7th National Beer Day
April 11th National Pet Day
April 12th Easter
April 15th Tax Day
April 22nd National Administrative Professional’s Day
April 22nd Earth Day
April 26th National Pretzel Day
April 27th National Prime Rib Day
April National Garden Month
April National Decorating Month

Pet Daycare/BoardingSchedule pet care for family vacationsHardware StoresSpring and summer DIY projects & classesWindow Cleaning/Power WashingPrepping deck and patio for summer entertainingPest Control/ExterminatorsSummer pest spraying for ants and mosquitoesFarmer’s MarketsSeasonal produce and fruits, spring and summer events

Who Now? Why Now?
Party Supply Stores June graduation and wedding parties
Day Camps Summer camp registrations
Dance/Gymnastic Studios Summer lesson sign ups

Salesforce Email Content Suggestions for April Selling

CCO – Print & Digital Marketing That Costs Less Than These Tickets; 4004 Clipper Magazine version – 4007 Local Flavor version
On-PAGE – Stop Digging Into Your Budget; 2238 Clipper Magazine version – 2239 Local Flavor version
OPP New Mover – Advertising Isn’t A DIY Kind of Thing; 2142 Clipper Magazine version – 2143 Local Flavor version
OPP – Take Your Postcard Advertising To A More Personal Level; 5107 Clipper Magazine version – 5114 Local Flavor Version
TLS – Catch & Keep More Customers – 3010 TLS version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Party Supply Store

  • Custom printing
  • Graphic designer available
  • Art supplies
  • Helium Balloons

Day Camps

  • Field trips
  • Background checks on staff
  • Art, theater, sports programs
  • One-on-one attention

Dance Studios

  • Private lessons
  • Walk-in classes
  • Online scheduling

Pet Daycare/Boarding

  • Webcams
  • ‘Spa’ services
  • Special diets and medications available
  • Obedience training
  • Online scheduling

Hardware Stores

  • Locksmith on-site
  • Glass sales and repairs
  • Free delivery
  • Equipment rentals and sales
  • Pet supplies

Window Cleaning/Powerwashing

  • Bonded and insured
  • Maintenance contracts available
  • Commercial or residential

Pest Control/Extermination

  • Emergency services
  • Contracted service plans
  • Free estimates/inspections
  • Lawn and tree care
  • DIY supplies
  • Damage repair

Farmer Markets

  • Local crafts
  • Tour buses welcome
  • Artisanal cheese and meat
  • Food trucks
  • Live entertainment
  • Pick-Your-Own fruit

Co-Op Promotion Opportunities

Company Product Expires
CFMOTO Motorcycles, ATVs, Scooters 7/31/2020
Grady-White Boats 7/31/2020
Novelty Manufacturing Company Planters, flower boxes, gardening containers 6/30/2020
Montego Bay Pontoon Boats 7/31/2020
Grasshopper Riding Mowers 8/31/2020

National Event Tie-Ins:
March 6th National Dentist’s Day
March 12th National Plant a Flower Day
March 13th National Jewel Day
March 14th Pi Day
March 17th St. Patrick’s Day
March 20th First Day of Shopping
March 23rd National Puppy Day
March 24th National Cheesesteak Day
March 29th National Mom and Pop Business Owner’s Day
March National Craft Month

Pool Supplies/Constructiongetting ready for summer pool opening, maintenance programsAuto/RV/Powersport Dealershipsummer hobbies maintenance boats, ATVs, RVsAppliance StoresSpending tax return moneyShoe StoresSpring sports, hiking, and running shoesBar & GrillSt. Patrick’s Day Events and Specials

Who Now? Why Now?
Gift Shops Mother’s Day shopping
Full Service Dining Cinco de Mayo promotions, Mother’s Day reservations, Easter reservations
Florists Administrative Professionals Day is April 22nd

Salesforce Email Content Suggestions for March Selling

CCO – Thyme Print And Digital Marketing For Less Than This Garnish; 4017 Clipper Magazine version – 4018 Local Flavor version
On-PAGE – Marketing As Precise As You Are; 2217 Clipper Magazine version – 2218 Local Flavor version
OPP New Mover – We know who’s new in town; 5264 Clipper Magazine version – 5265 Local Flavor version
OPP – Your highly visible, broad-reaching, advertising champion CUP; 5182 Clipper Magazine version – 5183 Local Flavor Version
TLS – Put Your Rewards On Tap! – 3025 TLS version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Gift Shops

  • Locally made items
  • Free wrapping service
  • Custom gift baskets
  • Nationwide delivery
  • Personalized items

Full Service Dining

  • Brunch menu
  • Full bar
  • Early bird specials
  • Business lunches
  • Private rooms/banquets available

Florists

  • Arrangement classes
  • Locally owned and sourced
  • Business accounts available
  • Balloon bouquets
  • Gift baskets

Pool/Hot Tub/Spa Dealer

  • Swim spas
  • Fencing systems
  • Retail store
  • Landscaping design
  • Water fills

Auto/RV/Powersport Dealership

  • Service and repair
  • New and used sales
  • Rentals
  • Financing available
  • Events, workshops and rallies
  • Off-season storage

Appliance Stores

  • Same-day delivery
  • Whole house/room package deals
  • Free haul-away or recycling
  • Smart appliances
  • Installation
  • Service contracts and emergency repairs

Shoe Stores

  • Hard to find sizes
  • Dance shoes
  • Leather goods repair
  • Orthopedic shoes
  • Custom insoles and orthotics

Bar & Grill

  • Trivia
  • Special Events
  • Online Ordering
  • Lunch Specials

Co-Op Promotion Opportunities

Company Product Expires
Briggs & Stratton Power Products Outdoor Power Equipment 6/30/2020
Do It Best Paint Household paint 6/30/2020
HarperCollins Publishers Hardcover & Paperback books, religious books & gifts 6/30/2020
Honda Marine Outboard boat motors 6/30/2020
Jayco RVs, campers, trailers 6/30/2020

February 25thMardi GrasFebruaryAmerican Heart MonthFebruaryNational Children’s Dental Health Month

National Event Tie-Ins:
February 2nd Groundhog Day
February 2nd Super Bowl
February 4th National Homemade Soup Day
February 22nd National Forzen Yogurt Day
February 6th National Pie Day
February 14th Valentine’s Day
February 14th President’s Day
February 17th National Act of Kindness Day
February 18th National Drink Wine Day
February 20th National Love Your Pet Day

Lawncare/Landscapingspring/summer maintenance contractsTanning Salonsspring/summer package plans, promFormal Wear/Tux Rentalprom dresses and rentals, wedding planningMaid Servicesspring cleaning appointmentsCar Washeswash away road salt, spring package plansSporting Goods Storespring high school sport gear – lacrosse, baseball, softballMattress/Bedding StoresPresident’s Day Sale

Who Now? Why Now?
Hair/Nail Salons up-dos and nail services for prom
Florist Valentine’s Day
Fencing/Decking Companies estimates for spring projects

Salesforce Email Content Suggestions for February Selling

Co-op – Don’t Trash Your Co-Op Cash; 6022 Clipper Magazine version – 6023 Local Flavor version
CCO – Affordable Marketing Is A Thing Of Beauty; 4033 Clipper Magazine version – 4034 Local Flavor version
On-PAGE – Stop Digging Into Your Budget; 2233 Clipper Magazine version; 2234 Local Flavor; versionTurn Your Slow Time Into Go Time; 2093 Clipper Magazine version – 2094 Local Flavor version
On-PAGE – Go For It; 2310 Clipper Magazine version – 2311 Local Flavor version
OPP – Is Your Marketing Hitting Its Target; 5049 Clipper Magazine version – 5051 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Hair/Nail Salons

  • Color correction and bad cut fixes
  • Spa atmosphere
  • Walk-ins accepted
  • Pampering packages
  • Specialized men’s services – beard trims and straight razor shaves

Florists

  • Arrangement classes
  • Locally owned and sourced
  • Business accounts available
  • Balloon bouquets

Fencing/Decking

  • Service and repair
  • Pool enclosures
  • Dog runs
  • Eco-friendly and sustainable materials
  • Sunrooms

Lawncare/Landscaping

  • No job to small
  • Contracted service plans
  • Insect/mosquito control solutions
  • Pet cleanup

Tanning Salons

  • Loyalty program
  • Package deals
  • Spray tanning
  • Walk-ins welcome
  • State of the art/new beds and bulbs

Formal Wear/Tux Rental

  • Wide range of sizes and availability
  • Custom color services
  • Alteration service on-site
  • School discounts

Maid Services

  • Flexible hours to fit your schedule
  • Bonded and insured
  • Window washing and carpet cleaning
  • Introductory offers
  • Business accounts

Car Washes

  • Loyalty programs and packages
  • Touchless options
  • Rustproofing
  • Carpet and upholstery cleaning

Sporting Goods Stores

  • Equipment trade-ins/trade-ups
  • In-store demos and events
  • Hunting/fishing licenses available
  • Team uniforms
  • Clinics and training

Mattress/Bedding Stores

  • Same-day delivery
  • Residential & commercial
  • Hypoallergenic & organic bedding

Co-Op Promotion Opportunities

Company Product Expires
Aprilaire Humidifiers, Space-Gard Air Cleaners 3/31/2020
Pulsar Watches 3/31/2020
Fujitsu Ten Car Stereos, Speakers and Electronics 3/31/2020
Honda Powersports ATVs, Scooters, Motorcycles 3/31/2020
Seiko Watches, Clocks 3/31/2020

National Event Tie-Ins:
January 2nd National Buffet Day
January 14th Organize Your Home Day
January 19th National Popcorn Day
January 22nd National Hot Sauce Day
January 23rd National Pie Day
January 27th Chocolate Cake Day
January 14th National Pizza Week
January 12th-18th Organize Your Home Day
January National Hobby Month
January National Soup Month

RestaurantsHoliday gift card redemptionsSpasWinter pick me ups, holiday gift card redemptions, last minute Valentine’s plansFamily Entertainment Centers Fun indoor activities for kidsPizza & SubsSuper Bowl Pre-Orders (2/2)

Who Now? Why Now?
Jewelry Stores Valentine’s Day gifts
Travel Agencies Planning spring travel
Tax Prep Services Start of tax season

Salesforce Email Content Suggestions for January Selling

Co-op – You Know Your Co-Op Cash Is Good Now; 6042 Clipper Magazine version – 6043 Local Flavor version
CCO – Get Your Fill Of Advertising Without Forking Over Any Cash – 4008 Local Flavor version
Menu – Running out of ideas on how to distribute your menu? – 5278 Clipper Magazine version; 5279 Local Flavor version
On-PAGE – Go For It; 2310 Clipper Magazine version – 2311 Local Flavor version
OPP – Let’s Crank Up The Heat On Your Marketing – 5063 Clipper Magazine version; 5064 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Jewelry Stores

  • Custom designs
  • Repairs and cleaning
  • Financing available
  • Appraisals
  • Estate jewelry
  • Gold buying

Travel Agents

  • Adventure tours
  • Destination wedding planning
  • Bus trips
  • Currency exchange
  • Cruise agent
  • Groups and charters

Tax Preparation Services

  • In-home appointments
  • Low fees
  • Pick-up and delivery
  • Multi-lingual services

Casual Dining

  • Daily specials
  • Alcohol served/full bar
  • Loyalty program
  • Curbside takeout

Spas

  • Bridal parties
  • Mommy and me events
  • Makeup and up-dos
  • Specialty services – acupuncture, pre- and post-natal massage
  • Tanning

Family Entertainment Centers

  • Free parking
  • Water rides
  • Wi-Fi
  • Season passes
  • Event space rental/birthday parties

Pizza & Subs

  • Free parking
  • Free Delivery
  • Loyalty Program
  • Online Ordering

Co-Op Promotion Opportunities

Company Product Expires
Aprilaire Humidifiers, Space-Gard Air Cleaners 12/28/2020
Boss Snowplows 3/31/2020
Cummins Generators 3/31/2020
FPI Fireplace Products Stoves, Fireplaces, Accessories 2/28/2020
Kozi Stoves Pellet Stoves, Wood Stoves, Accessories 2/28/2020
Michelin Passenger, Light Truck, Industrial Tires 2/28/2020

National Event Tie-Ins:
December 9th National Pastry Day
December 31st New Year’s Eve

Optical/Eye DoctorReminder to use up benefits before they expireDry CleanersFormalwear cleaning for holiday parties

Who Now? Why Now?
Churches/Fellowship Services Upcoming events and services
Maid/Cleaning Services House cleaning for the holidays
Dentist and Orthodontists Reminder to use up benefits before they expire

Salesforce Email Content Suggestions for December Selling

TLS – “Boost Your Business with Targeted Emails” – 3021 TLS
OPP – “Meet Your New Best Friend” – 5136 Clipper Magazine version; 5139 Local Flavor version
On Page – “They’re Looking For You” – 2163 Clipper Magazine version; 2164 Local Flavor version
Generic – “Let Us Solve Your Marketing For 2020” – 1099 Clipper Magazine version; 1101 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Churches/Fellowship Services

  • Crisis intervention services
  • Family counseling
  • Children’s camps/programming
  • Appraisals

Maid/Cleaning Services

  • Flexible hours
  • Window washing and carpet cleaning

Dentist and Orthodontists

  • Sleep apnea treatments
  • Bilingual staff

Optical/Eye Doctor

  • Sports eyewear
  • Computer screen lenses

Dry Cleaners/Laundromats

  • Eco-friendly
  • Pickup and delivery available
  • Wash and fold service
  • Tailoring
  • Loyalty program

Co-Op Promotion Opportunities

Company Product Expires
HOST Dry Carpet Cleaning Products, Kits, Spot Remover, Hand Brush 12/31/2019
Charmant USA, Inc Eyewear Frames, Sunglasses 12/31/2019
Kenmark Eyewear Eyewear 12/31/2019

National Event Tie-Ins:
November 29th Black Friday
November 30th Small Business Saturday

Who Now? Why Now?
Jewelry Stores Layaway/down payments for holiday gifts, gold-buying for extra holiday cash
Computer/Electronic Stores Black Friday sales
Music/Record/Entertainment Shops Black Friday sales, holiday gift giving

Salesforce Email Content Suggestions for November Selling

Co-Op – “Don’t Trash Your Co-Op Cash” – 6022 Clipper Magazine version; 6023 Local Flavor version
OPP – “Launch Your Advertising Whenever You Choose” – 5108 Clipper Magazine version; 5115 Local Flavor version
On Page – “Give Yourself The Biggest Return Possible” – 2081 Clipper Magazine version; 2082 Local Flavor version
Generic – “Drive Your Business Further in 2020” – 1100 Clipper Magazine version; 1102 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Jewelry Stores

  • Custom designs
  • Repairs and cleaning
  • Financing available
  • Appraisals

Computer/Electronic Stores

  • Leasing and financing available
  • Delivery and setup
  • Classes and workshops

Music/Record/Entertainment Shops

  • Vintage/collectible albums
  • Special orders
  • Used and new CDs/records/DVDs/video games
  • Gaming events
  • Fan apparel

Co-Op Promotion Opportunities

Company Product Expires
Cordova Jewelry 12/31/2019
Parlé Jewelry 12/31/2019
Toshiba Telecommunication Systems Printers, Personal Computers, Laser Printers 12/31/2019

National Event Tie-Ins:
October 1 National Hair Day
October 4 World Smile Day
National Taco Day
October 7-13 Financial Planning Week
October 7 National Frappe Day
National Consignment Day
October 14 National Dessert Day
October 16 Boss’s Day
October 19 Sweetest Day
October 20-26 National Massage Therapy Awareness Week
October 25 World Pasta Day
October 26 National Pumpkin Day
October 28 National Chocolate Day
October 29 National Cat Day
October Breast Cancer Awareness Month
National Chiropractic Month
National Cookie Month
National Dental Hygiene Month
National Learning & Development Month
National Pizza Month

Who Now? Why Now?
Consignment Shops Winter wardrobe pieces, extra cash for holiday
Butcher Shops/Specialty Food Thanksgiving meal pre-orders
Full Service Dining Thanksgiving and holiday meal reservations
Auto Dealership/Sales EOY sales push, making room for new models
Candy/Chocolate Shops Holiday orders and gift giving
Bakeries Holiday meal pre-orders
Catering/banquet rooms Holiday party reservations
Cosmetic Surgery/Med Spa Holiday beauty services and gift packages
Dry Cleaners Pre-season winter wardrobe cleaning, holiday home prep – tablecloths, runners, napkins
Handyman/Home Repair Quick fixes before the holidays

Salesforce Email Content Suggestions for October Selling

Co-Op – “Don’t Trash Your Co-Op Cash” – 6022 Clipper Magazine version; 6023 Local Flavor version

CCO – “Print And Digital Marketing For Less Than This Garnish” – 4024 Clipper Magazine version; 4025 Local Flavor version

On-page – “Tap Into The Holiday Rush” – 2203 Clipper Magazine version; 2204 Local Flavor version
“Build Your Business” – 2222 Clipper Magazine version; 2223 Local Flavor version

OPP – “Take Your Postcard Advertising To A More Personal Level” – 5107 Clipper Magazine version; 5114 Local Flavor version

OPP – “Score Big in the 4th Quarter” – 5093 Clipper Magazine version; 5094 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs

Nontraditional Copy Points

Consignment Stores

  • Buying w cash on the spot available
  • Luxury brands
  • Bridal and formal attire
  • Loyalty program

Butcher Shops/Specialty Food

  • Kosher meats available
  • Locally/farm raised
  • Deer/hunting services
  • Hostess gifts
  • Catering
  • International ingredients

Full Service Dining

  • Weekend brunch menu
  • Full bar
  • Business lunches
  • Private rooms/banquets available

Auto Dealership/Sales

  • Family/locally owned
  • Shuttle service for maintenance appointments
  • Factory trained service department
  • Make/model locator

Candy/Chocolate Shops

  • Regional specialties
  • Corporate gifts
  • Fundraising programs
  • Classes and tasting programs

Bakeries

  • Seasonal specialties
  • Delivery
  • Frequent buyer discounts

Catering/banquet rooms

  • Full liquor license
  • Ice sculptures
  • Planning coordinator
  • Free and easy parking

Cosmetic Surgery/Med Spa

  • Financing available
  • Educational seminars
  • Permanent makeup
  • Tattoo removal

Dry Cleaners/Laundromats

  • Pickup and delivery available
  • Wash and fold service
  • Same-day service
  • Tailoring

Handyman/Home Repair

  • Seasonal maintenance contracts
  • No job too small
  • Emergency services
  • Labor warranties

Co-Op Promotion Opportunities

Company Product Expires
Audi Auto dealers 12/31/2019
Fiat Chrysler Auto dealers 12/31/2019
Merle Norman Cosmetics Cosmetics, Make-Up, Skincare 12/31/2019
Baby Lock Sewing machines 12/31/2019
New York Life Insurance Life Insurance, Financial Services 12/31/2019

National Event Tie-Ins:
September 5 National Cheese Pizza Day
September 7 National Tailgating Day
September 12 National Chocolate Milkshake Day
September 15 Wife Appreciation Day
September 16-20 National Keep Kids Creative Week
September 18 National Cheeseburger Day
September 20 National Fried Rice Day
September 21 Responsible Dog Ownership Day
September 25 National Tune-Up Day (HVAC)
September 26 National Pancake Day
September 28 National Family Health and Fitness Day USA
September 29 National Coffee Day
September 29 – October 5 National Chimney Safety Week

Who Now? Why Now?
Party Supply Stores Halloween costumes, decorations, and party supplies
Specialty Seasonal Entertainment Haunted House, Trick or Treat, Hayride, Corn Maze, and Pumpkin Picking
Maid Service Lack of time to clean due to busy fall schedules and prepping for the holidays
Kitchen and Bath Remodelers Remodel before the holidays
Auto Service/Body Shop Vehicle maintenance before fall extracurriculars start
Meal Prep Service Delivery and premade meals to help with busy fall schedules
Photography Studios Fall photo shoots for sports teams and holiday cards
Self-Storage Facilities or Campgrounds/RV Parks Fall storage plans for campers and other recreational vehicles
Chimney Repair and Stove Shops Fireplace maintenance and safety inspections for fall/winter heating
Casual Dining Restaurants Curbside dinner pickup for busy fall evenings
Community Spaces Holiday craft/gift shows and event planning
Floor Covering Dealer/Installer Fall spruce ups before holiday parties
Indoor Organization Systems Pantry and wine storage systems in time for holiday parties
Tire Stores Snow tires for winter driving

Salesforce Email Content Suggestions for September Selling

Co-op – “It Won’t Last Forever” – 6086 Clipper Magazine version; 6087 Local Flavor version
CCO – “Print and Digital Marketing or less than this Garnish” – 4017 Clipper Magazine version; 4018 Local Flavor version
On-page – “Leave No Potential Customer Behind” – 2324 Clipper Magazine version; 2325 Local Flavor version
OPP – “We Have A Plan to Build Your Business” – 5067 Clipper Magazine version; 5068 Local Flavor version

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs.

Nontraditional Copy Points

Party Supply Stores

  • Infant to Adult sizes and Plus Sizes
  • Shop Online
  • Party Rentals

Specialty Seasonal Entertainment

  • Free Parking
  • Credit Cards Accepted
  • Purchase Tickets Online

Maid Service

  • Same Day Service
  • 100% Money Back Guarantee
  • Office Cleaning

Kitchen and Bath Remodelers

  • 3D Computer Design Service
  • Showroom
  • Price Match Guarantee

Auto Service/Body Shop

  • Weekend hours
  • Hail damage repair
  • Free loaner car or courtesy shuttle
  • Motorcycle maintenance

Meal Prep Service

  • Free, flexible delivery
  • DIY kitchen facility
  • Classes

Photography Studios

  • Pet photos
  • Senior portrait and wedding packages
  • Photo retouching
  • Videography

Self Storage Facilities

  • 24 hour monitoring/secure facility
  • Temperature control
  • Boxes and moving supplies
  • Piano moving
  • Vehicle shipping
  • RV storage

Chimney Repair and Fireplace

  • Outdoor fire pits
  • Chimney cleaning
  • Wood, pellet, gas
  • Conversion kits

Casual Dining

  • Kids menu
  • Alcohol served
  • Loyalty program
  • Curbside takeout

Community Spaces

  • Food trucks
  • Vendor spaces available for rent
  • Free entrance
  • Locally/handmade goods

Floor covering

  • Interior design consultation available
  • Rug and carpet restoration and cleaning
  • Eco friendly options
  • Tile repair

Indoor Organization Systems

  • Garage, closet, laundry, pantry, wine cellars
  • Custom or DIY installation available

Tire Retail

  • 24 hour emergency/road service
  • Fleet/business accounts
  • Tire recycling
  • Specialty sizes available

Co-Op Promotion Opportunities

Company Product Expires
AC Delco Auto batteries and parts 12/31/2019
Buck Stove Free Standing Stoves, Inserts for Fireplaces 12/31/2019
Travis Industries Fireplaces, Woodstoves, Pellet Stoves, Gas 12/31/2019
Fisher-Price Toys, play equipment 12/31/2019
Congoleum Vinyl flooring, tile 12/31/2019
Armstrong Flooring Flooring 11/30/2019
ClosetMaid Storage Systems, Shelving 12/31/2019
Bridgestone/Firestone Tire retail 12/31/2019
Hankook Tire Tire retail 12/31/2019

National Event Tie-Ins:
Aug 1-7 National Cleanse Your Skin Week
National Farmers Market Week
Aug 3 International Beer Day
Aug 4 National Chocolate Chip Cookie Day
Aug 8 National Frozen Custard Day
Aug 10 National Bowling Day
Aug 15 National Relaxation Day
Aug 21 National Brazilian Blowout Day
Aug 24 National Waffle Day
Aug 25 National Banana Split Day
Aug 26 National Dog Day

Who Now? Why Now?
Butchers/Deli Food for Labor Day BBQ’s and tailgating
Hardware Stores Rakes, leaf Blowers, fire pits, and generators
Farms/Orchards Fall Decorating supplies, seasoned fire wood, corn mazes, pick your own fruit, and fall festivals
Sealcoating Sealing driveways before winter
Window and Door Replacing windows and doors to save on heating bills.

Salesforce Email Content Suggestions for Summer Selling

Co-Op – “Hurry , before it melts away” – 6073 Clipper Magazine Version; 6074 – Local Flavor Version
CCO- “Crisp, Fresh Marketing That’s Affordable.” – 4040 Clipper Magazine Version; 4041 Local Flavor Version
On-Page- “Give yourself the biggest return possible.” – 2081 Clipper Magazine Version; 2082 Local Flavor Version
OPP- “Stand Out from the Crowd” – 5137 Clipper Magazine Version; 55140 Local Flavor Version
TLS – “How Fresh is your Website” – 3015

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs.

Nontraditional Copy Points

Butcher/Deli

  • Catering available
  • Salads and side dishes
  • Fresh bread

Hardware Stores

  • Licensed game day gear
  • Lawnmower and chainsaw blade sharpening service
  • Propane tank fills

Farms/Orchards

  • Pick your own fruit
  • Corn maze
  • Hayrides

Sealcoating

  • Neighborhood/Group Discounts
  • Plowing
  • Stone Driveways

Window and Door

  • American Made Products
  • Same Day Service
  • Weekend Appointments Available

Co-Op Promotion Opportunities

Company Product Expires
Elkay Manufacturing Company Kitchen Cabinetry 12/31/19
Fieldstone Cabinetry Cabinets 12/31/19
GE Appliances Major Appliances 12/31/19
Great Nortdern Cabinetry Cabinets 11/30/19
Omega Cabinets Cabinetry
Plaskolite Ceiling Light Panels, Batd/Shower Wall Kits, Tubs, Stalls 12/31/19
Starmark Cabinets 12/31/19
Wellborn Cabinet, Inc Cabinet 12/31/19

National Event Tie-Ins:
July 4 Independence Day (USA)
July 6 National Fried Chicken Day
July 10 National Pina Colada Day
July 11 National Blueberry Muffin Day
July 12 National Pecan Pie Day
July 13 National French Fry Day
July 14 National Mac & Cheese Day
July 21 National Ice Cream Day
July 23 National Hot Dog Day
July 25 National Hot Fudge Sundae Day
National Wine and Cheese Day
July 28 National Milk Chocolate Day
National Waterpark Day
July 29 National Lasagna Day
National Chicken Wing Day
July 30 National Cheesecake Day

Who Now? Why Now?
Educational Toys and Supplies Classroom supplies for teachers and students
Optical Back-to-School check-ups
Dental Back-to-School check-ups
Retail Back-to-School shopping
Sporting Goods Camping and hiking supplies, fall sports, and tailgating
Tree Service/Landscaping Yard clean up, tree trimming, and fall lawn treatments
Hardscaping Patios, outdoor kitchens, and fire pits
Wine & Liquor Stores Summer parties & weddings
Vineyards Wine tasting and outdoor concerts
HVAC Generators, schedule fall/winter maintenance
Roofing Repair and Replace an old roof before winter

Salesforce Email Content Suggestions for Summer Selling

Co-Op – “Like Sunscreen, Co-Op Cash Is Best Used Early and Often” – 6030 Clipper Magazine version; 6031 Local Flavor version
CCO – “Like Sunscreen, We Help Prevent the Sting of Advertising” – 4047 Clipper Magazine version; 4048 Local Flavor version
On-Page- “Fresher than a new pack of crayons.” – 2304 Clipper Magazine version; 2305 Local Flavor version
OPP- “Don’t Miss the Bus” – 5206 Clipper Magazine version; 5207 Local Flavor version
TLS – “Has Your Website Lost It’s Thrill?” – 3019

*Contact your MSA for the code for your brands version. And log onto SALESFORCE and click on ‘Email Content’ for even more sales-grabbing designs.

Nontraditional Copy Points

Educational Toys and Supplies

  • Classroom/teacher supplies
  • Online and catalog shopping
  • Frequent buyer club
  • Textbooks

Sporting Goods Stores

  • Licensed team apparel and gear
  • Portable grills and tailgating supplies
  • Outdoor games

Tree Service/Landscaping

  • Crane service
  • Stump grinding and removal
  • Diagnosis and removal of harmful insects

Hardscaping

  • Firepits
  • Outdoor kitchens
  • Outdoor lighting installation

Wineries/Breweries

  • Food available
  • Live entertainment, festivals, or special events
  • Wine club or mug club

HVAC

  • Generators
  • Price matching
  • Accepts competitor coupons

Roofing

  • Windows and doors
  • Warranties and guarantees
  • Patios

Co-Op Promotion Opportunities

Company Product Expires
AH Hoffman, Inc Potting Soil, Plant Food 9/30/19
Bard Manufacturing Company Heating and Cooling 10/31/19
ClosetMaid – Builder Plan Closet Maid Storage Systems, Shelving 12/31/19
Comfortmaker Air Conditioning and Heating, Lighting 12/31/19
Espoma Company Lawn & Garden Products 10/31/19
Kubota Tractor Tractors, Excavators, Pumps, Generators, Engines, Mowers 12/31/19
Marvin Windows & Doors Windows & Patio Doors 10/31/19
Ondura Corporation Roofing, Siding 11/30/19
Pella Storm Doors Windows, Blinds 12/31/19
Rheem/Ruud Heating, Air Conditioning 11/30/19
Toro Lawn Mowers, Trimmers, Blowers, Tractors 10/31/19
Weber-Stephens Products Grills, Smoker 9/30/19

National Event Tie-Ins:
June 4 National Cheese Day
June 7 National Chocolate Ice Cream Day
National Dougnut Day
June 11 National Corn on the Cob Day
June 14 National Flag Day
National Strawberry Shortcake Day
June 16 Father’s Day
June 17 National Eat Your Vegetables Day
June 20 National Vanilla Milkshake Day
June 22 National Onion Rings Day
June 28 National Insurance Awareness Day

Who Now? Why Now?
Party Supply Stores 4th of July cookout supplies and decorations
Specialty Seasonal Retail 4th of July fireworks stores
Museums/Zoos Family fun, while learning, during summer break & staycations
Mini Golf Family fun for all ages
General Contractors Firepits, outdoor grills and kitchens. Patios, porches, decks, sunrooms, and pergolas

Salesforce Email Content Suggestions

Co-Op – “It won’t last forever!” – Clipper Magazine version 6086, Local Flavor version 6087*
CCO- “Print & Digital Marketing That Cost Less Than…These tickets” – Clipper Magazine version 4004, Local Flavor version 4007*
On-Page- “Is Your Advertising Hitting Its Mark?” – Clipper Magazine version 2053, Local Flavor version 2054*
OPP- “Take Your Postcard Advertising To A More Personal Level” – Clipper Magazine version 5107, Local Flavor version 5114*
“Let’s Make This Town A Whole Lot Cooler.” – Clipper Magazine version 5059, Local Flavor version 5060*

*Contact your MSA for the code for your brands version

Nontraditional Copy Points

Party Supply Stores

  • Party rentals
  • Catering supplies
  • Personalization and custom design service available
  • Baking/cake decorating supplies

Specialty Seasonal Retail

  • Fireworks
  • Knowledgeable/safety-trained staff
  • Convenient locations and hours
  • Wide selection

Museums/Zoos

  • Weekly programs
  • Birthday parties
  • Discounts for students, seniors, and children

Mini Golf

  • Concessions available
  • Party packages
  • Glow golf
  • Indoor course
  • Senior and child discounts

General Contractors

  • Military and first responder discount
  • Family owned and operated
  • All permits and HOA included

Co-Op Promotion Opportunities

Company Product Expires
BioLab Pool Chemicals 9/30/2019

National Event Tie-Ins:
May 2 National Life Insurance Day
May 4 National Fitness Day
May 5 National Hoagie Day
May 5-11 National Pet Week
May 6 National Beverage Day
May 7 National Teacher Appreciation Day
May 10 National Shrimp Day
May 11 National Miniature Golf Day
May 13 National Apple Pie Day
May 15 National Chocolate Chip Day
May 17 National Pizza Party Day
May 22 National Craft Distillery Day
May 25 National Wine Day
May is National Dental Care Awareness MonthNational Military Appreciation MonthNational Barbecue MonthNational Hamburger Month

Who Now? Why Now?
Butchers and Meat Shops Summer cookout meats and deli salads
Auto Service/Body Shop Pre-vacation vehicle maintenance
Home Improvement Stores Father’s Day gift ideas, patio furniture and accessories
Casual Dining Father’s Day dinner plans and gift certificates
Wineries/Breweries/Distilleries Father’s Day events and gift certificates
Garden Centers Summer yard maintenance products
Grocers/Farmers Markets Fresh local produce, summer flower bouquets
Women’s Clothing/Boutiques/Consignment Swimwear, vacation wear
Tanning Salons Get ready for summer with tanning package promos
Sporting Goods Stores Summer biking, fishing, and camping gear
HVAC Summertime A/C tune-ups and emergency service

Salesforce Email Content Suggestions

Co-Op – “You Know Your Co-Op Cash Is Good Now” – Clipper Magazine version 6042, Local Flavor version 6043*
CCO – “Crisp, Fresh Marketing That’s Affordable” – Clipper Magazine version 4040, Local Flavor version 4041*
On-Page – “Marketing As Precise As You Are” – Clipper Magazine version 2217, Local Flavor version 2218*
“Turn Your Slow Time Into Go Time” – Clipper Magazine version 2093, Local Flavor version 2094*
OPP – “Meet Your New Best Friend” – Clipper Magazine version 5136, Local Flavor version 5163*
“Stand Out From The Crowd” – Clipper Magazine version 5135, Local Flavor version 5139*
New Mover – “We Know Who’s New In Town” – Clipper Magazine version 5264, Local Flavor version 5265*

*Contact your MSA for the code for your brands version

Nontraditional Copy Points

Catering/banquet rooms

  • Full liquor license
  • Ice sculptures
  • Easy and free parking
  • Package discounts available

Home Improvement Stores

  • Smart home accessories
  • Energy efficient products
  • Workshops and classes

Casual Dining

  • Loyalty program
  • Curbside takeout
  • Local craft beers and liquors

Wineries/Breweries/Distilleries

  • Seasonal tastings
  • Mug clubs
  • Private tours

Garden Centers

  • Delivery available
  • Classes and events
  • Bulk discounts

Grocers/Farmers Markets

  • Paperless coupons/coupon app
  • Delivery service
  • Party trays and custom cakes

Butchers and Meat Shops

  • Kosher meats available
  • Locally/farm/free-range raised
  • House-made jerky and smoked meats

Women’s Clothing/Boutiques/Consignment

  • Alterations
  • Fashion shows and in-store events
  • Full range of sizes
  • Boutique brands

Tanning Salons

  • Loyalty program
  • Package deals
  • Walk-ins welcome

Auto Service/Body Shop

  • Motorcycle maintenance
  • Weekend hours
  • Free loaner car or courtesy shuttle
  • 24 hour towing service

Sporting Goods Stores

  • Bicycle repair
  • Trade-ins/used equipment
  • In-store demos and events
  • Team uniforms

HVAC

  • Maintenance plans
  • Emergency service calls
  • Duct cleaning

Co-Op Promotion Opportunities

Company Product Expires
Australian Gold Tanning Products 10/31/2019
Bonide Products Lawn care products, pesticides 9/30/2019
Dramm Corporation Gardening tools 6/30/2019
Easy Gardener Landscaping and patio fabrics 9/30/2019
Hobie Cat Boats and kayaks 8/31/2019
Honda Marine Boat motors 6/30/2019
King Technology, Inc. Pool and spa products 9/30/2019
Mitsubishi Motors Auto parts and service 6/30/2019
Seaside Casual Outdoor living furniture 6/30/2019
Toro Lawn care equipment 10/31/2019
Rheem/Ruud HVAC systems and service 11/30/2019

National Event Tie-Ins:
April 4 National Burrito Day
April 5 National Deep Dish Pizza Day
April 7 National Beer Day
April 11 National Pet Day
April 12 National Grilled Cheese Sandwich Day
April 14 National Gardening Day
April 19 National Garlic Day
April 21 Easter
April 22 Earth Day
April 24 National Administrative Professionals Day
April 26 National Pretzel Day
April 27 National Prime Rib Day
April 28 National Blueberry Pie Day
April 30 National Bubble Tea Day

Who Now? Why Now?
Caterers Summer wedding and graduation party planning
Pool/Hot Tub/Spa Companies Summer cleaning contracts, pre-opening maintenance, new builds for summer
Pet Supply Stores Spring flea and tick protection
Amusement Parks/Family Fun Season pass promos, summer vacation planning
Tutoring and Exam Prep Enrolling summer remedial classes and college entrance exam prep
Gyms/Health Clubs Summer athletics team and camp registration
Travel Agents Summer vacation and destination wedding planning
Spa/Massage Services Mother’s Day and graduation gift cards
Fencing Companies Spring landscaping projects
Jewelry Stores Mother’s Day and graduation gifts
Specialty Food Retailers Mother’s Day fruit bouquets, gift baskets, baked goods
Women’s Clothing/Boutiques Mother’s Day gifts, graduation outfits

Salesforce Email Content Suggestions

Co-Op – “It won’t last forever!” – Clipper Magazine version 6086, Local Flavor version 6087*
CCO – “Redline Your FunOmeter” – Clipper Magazine version 4003, Local Flavor version 4006*
“Get Your Fill Of Advertising Without Forking Over Any Cash” – Clipper Magazine version 4005, Local Flavor version 4008*
On Page – “We’ve Rolled Up Our Sleeves” – Clipper Magazine version 2126, Local Flavor version 2127*
OPP – “Maybe She’s Too Busy Momming To Notice You” – Clipper Magazine version 5162, Local Flavor version 5163*
“Stand Out From The Crowd” – Clipper Magazine version 5135, Local Flavor version 5138*
New Mover – “We Know Who’s New In Town” – Clipper Magazine version 5250, Local Flavor version 5251*

*Contact your MSA for the code for your brands version

Nontraditional Copy Points

Catering/banquet rooms

  • Full liquor license
  • Ice sculptures
  • Easy and free parking
  • Package discounts available

Pool/Hot Tub/Spa Companies

  • Water fills
  • Maintenance contracts
  • Swim spas

Pet Supply Stores

  • In-home aquarium setup and cleaning
  • Pet adoptions available
  • Photography
  • Specialty foods and care items

Amusement Parks and Family Fun

  • Event space rental
  • Free parking
  • RV Camping
  • On-site dining options

Tutoring and Exam Prep

  • Online courses
  • Specialty subjects – STEM, foreign languages
  • Free assessments
  • Flexible scheduling

Gyms/Health Clubs

  • On-site child care
  • Youth programs
  • Low sign-up fees
  • Spa services

Travel Agents

  • Travel insurance and protection plans
  • Bus trips
  • Currency exchange
  • Group and charter planning

Spas

  • Group and special event appointments
  • Complimentary lunch and drinks
  • Specialty services – acupuncture, pre- and post-natal massage

Fencing Companies

  • Eco-friendly and sustainable materials
  • Pool enclosures
  • Dog runs and invisible fence systems
  • Design services for decks and sunrooms

Jewelry Stores

  • In-house jeweler
  • Custom designs
  • Appraisals
  • Payment plans available

Specialty Food Stores

  • Hostess gifts
  • Cooking classes
  • Shipping available
  • Catering

Women’s Clothing/Boutiques

  • Alterations
  • Fashion shows and in-store events
  • Full range of sizes
  • Boutique brands

Co-Op Promotion Opportunities

Company Product Expires
Custom Cupboards Custom kitchen cabinetry 4/30/2019
Mikimoto Pearl jewelry 7/31/2019
BioAdvanced Pest control, lawn care, plant food 9/30/2019
Grasshopper Riding lawn mowers 8/31/2019
Aveda Hair and skin products 6/30/2019
BioLab Pool chemicals 11/30/2019
Do It Best Paint Do It Best store brand paint 6/30/2019
HarperCollins Publisher – books, bibles, software 6/30/2019
Nikon Cameras, lenses, binoculars 6/30/2019